It's the Small Things that Make People Feel Special

Let me start by asking you a question. In a business, who are the most important people? Today when I was out and about looking for a new appliance for the summer, I had an interesting conversation. ​​The person in the store was very good. I got all of the information I needed and they certainly didn't try to sell me anything. She was pleasant, new product, and knew how to talk to customer.

What a great asset that woman was for that business. I'm making an assumption now, but I'm pretty certain this employee also turns up on time, is diligent, and works hard. As a business owner, this is what we are all looking for, in employees and contractors. At the heart of every business are the people behind the scenes, whether customer facing or not, that make the business successful.

Where my conversation with next, surprised me.

When handing me a brochure and business card, the assistant commented that they were giving me the owners business card, because they weren't important enough to have a card. That I found very interesting.

This whole experience got me thinking about what a difference it would make to how this valuable employee would feel, if there employer would invest $50 in purchasing business cards (that's all it costs using VistaPrint) for this employee. I'm sure she would feel proud to hand over her own business card, and an important part of the business. I have no doubt in my mind, that it would make a massive difference.

As business owners, we all need to value our employees and contractors. Without these people, we simply wouldn't be able to run our business, and acknowledging this in such a small way, costs very little.

What similar experiences have you had as an employee? Let us know in the comments.

Until next time,